's Blog Entry | | | |  |
| Consequential Apathy: There is No Exclusive. There is Only Zule. | | Consequential Apathy: There is No Exclusive. There is Only Zule. |
| Is viral marketing a thing of yesteryear? Well, it depends on who you ask and how certain PR groups, managements, labels and artists are using them. We all are aware that online marketing is a heavy hit for many right now. Whether it's intentionally leaking or giving away your album to get fans to (at the very least) come out to a show, buy a t-shirt or that limited vinyl to put up on their wall - or whatever kids do with those frisbee things these days. Viral marketing certainly has its pros. For one, it's supposed to build anticipation. In an era when "just having ad-space" is part of the overload of informational clutter - the feel of anticipation is what viral marketing corners. With anticipation comes work. Why give the fan something, when they can help build marketing for...[read more] | | |
| |
No one has commented on this blog entry.You can be the first. |
| Blog Tools
|
Browse Blogs
Start a Blog
The Charts
Adv. Search
Share This Blog
Blog Tags
RSS Feed