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Consequential Apathy: There is No Exclusive. There is Only Zule.
Consequential Apathy: There is No Exclusive. There is Only Zule.
06/01/12 at 07:39 AM by Adam Pfleider
Is viral marketing a thing of yesteryear? Well, it depends on who you ask and how certain PR groups, managements, labels and artists are using them. We all are aware that online marketing is a heavy hit for many right now. Whether it's intentionally leaking or giving away your album to get fans to (at the very least) come out to a show, buy a t-shirt or that limited vinyl to put up on their wall - or whatever kids do with those frisbee things these days. Viral marketing certainly has its pros. For one, it's supposed to build anticipation. In an era when "just having ad-space" is part of the overload of informational clutter - the feel of anticipation is what viral marketing corners. With anticipation comes work. Why give the fan something, when they can help build marketing for...[read more]
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