It's a new year. This means two quarters to try something new, and two quarters to try and recover from it, just to end up in the red once again before this time next year.
But twelve months is a long time. If research has shown us anything in 2008, it's that CD's are out, vinyl's back in, and digital is steadily pacing itself.
It seems also that artist can give away their creation, or sell it at reasonable "recession" prices, and if you want to pay a little extra, you might get some great extras with your packaging and pre-orders.
But, I don't know much of costs and reasonable marketing and distribution practices, but I do have quite a vivid imagination. With that, I give you five industry changing tactics that may or may not happen in 2009.
***If any industry personnel decides to use these, I want you to at least pay off my college debt in lieu of royalties...
1) We all didn't see The Slip coming. Hell, who would have thought of picking up the newspaper and getting the new Prince record. Trent Reznor is going to top everyone this year with the release of his new, yet untitled record. You actually don't even know about it, until Reznor shows up at your door, knocking, hand delivering his new album to each and everyone across the United States. Saint Nick? More like Saint Reznor.
2) Thumb drives, CD's that are half vinyl and tour only cassette tapes --- all mediums we could have done without last year. But don't be surprised with the new mediums this year. I hear Universal will be looking into incorporating their artist roster into Milton Bradley games. I also hear Capitol/EMI are set to re-release Furbies this Spring with built in older albums such as Frampton Comes Alive! and Pet Sounds.
3) Myspace, Facebook, Twitter, and Blogspots have all blown up this year. This year, artists will be turning their pages into Easter Eggs. That's right, like sitting down with a DVD for the first time, fans will be searching Web pages every day, from the top of the browser to the dead space at the bottom. Who knows what you'll click on! New demos? Free EP's? Live video footage? Forget HTML coding. Fan boys - you better start clicking, everywhere!
4) Bands are going to start digging deeper for inspiration. If you thought Brendon Urie finding Beach Boys and Beatles albums at a garage sale was huge, wait until Dredg announces Sinatra as their inspiration for their new album and Hayley Williams is way into Ruth Brown. Digital singles for Buddy Holly are going to blow up with Nelly's new single's sample this summer.
5) Rock Band. Guitar Hero. Wii Music. Well, prepare yourself for the best RPG ever. Combining the MMO of World of Warcraft with the cuddly platforming of Little Big Planet, Rockstar will release, well, Rockstar this summer. The premise: You begin as a slum and a dropout living in your parent's basement, and like an excellent Tony Hawk sequel, make your way to the garage, the local bar - where no one pays attention - and around the country tootting your songs. The game gets "real" quickly once you ink a deal in your own blood, and then see the royalties flow in and out quicker than your Top 40 single and summer tour.