So I guess this year's New Moon soundtrack is this year's Garden State, Juno, Little Miss Sunshine...well, you get the point.
I recently spoke with Chris Taylor of Grizzly Bear and we discussed the idea of having lesser known bands being a part of a mass marketed soundtrack or compilation.
Let me make this clear, I'm not opposed to great underground artists using these channels to get their music out there. I just have no faith in the system. The one example I can think of is the Guitar Hero/Rock Band franchise.
Beginning with classic shred tracks, the video games now contain choice cuts from bands we would have never expected to see on such a mass level. Many of my friends who don't normally listen to the artist they were now introduced to, only listened to those tracks, and nothing more - singles on their iPod.
When Juno came out, we had calls every hour at the KLSU radio station to hear "Anyone Else But You." Oh, Inverted World is my favorite Shins album, but many friends have only heard the two cuts off the Garden State soundtrack.
Like Taylor had said, it is a way to make money. That's not selling out considering that leaks and illegal downloading has hurt the pocket books of many underground artists who still work 9 to 5 jobs. If it helps put back into a great band putting out more great music, then I say go for it.
Since we now have the ability to buy in a pick and choose digital market, it's great to sift through the filler as a Top 40 listener, but for those of us who still are enthralled with the idea of an album, and great albums at that, it seems like a double edged sword to move your music in one song units above the hazy underground line.
What do I know? Maybe it's my cynicism and fast paced views of popular music that will not change. Maybe if one person hears the soundtrack and they put down their Breaking Benjamin albums for a Muse or Bon Iver one, then it's a win on many levels. In the end, that's all I can hope for.