That was my first reaction after hearing the first 45 seconds or so to opening track "Acid Rain." Immediately I could tell This Is Hell had created something special in their genre, and one of the best albums in 2011. You can hear it in Travis Reilly's unforgiving screams or Rick Jimenez's outstanding guitarwork. This isn't your typical hardcore release, this is straight up thrash metal and it will destroy you. From the pulverization of the title track to the insane "Mi Nombre," Black Mass shows off a lot of different styles. No riff sounds the same, Reilly has expanded his vocal range, and each track has something unique to it.
Everyone loves to complain how viral marketing is dumb and that the product never lives up to the hype. Well this time they are wrong, This Is Hell has made an album that will exceed your expectations and then punch you in the nose. All rise for the Black Mass.