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Getting Past the Industry to Love Music Again
Advertisemet on the Web, Not as Good as Word of Mouf
06/10/09 at 01:30 PM by Adam Pfleider
So the new Dirty Projectors album came out yesterday. Elitist and indie gurus have changed their pants across the America. So what do I think?

I think it's okay. It's not bad. It's not amazing. It's just good. But with Taking Back Sunday in the top #10 on Billboard, can the hype of a band (whose sound is more accessible this time around) be enough to reach a mass audience on word of mouth and critical reviews, as opposed to the old age marketing routines around the block?

This is all in response to Jason's blog on Monday. I've taken an extra day to think about what he had been asking about; to think about all the skins on the site as of late; to think about the hype machine versus the traditional marketing machine.

The first thing to say here is that the advertisements on this site, among others, has no effect on me whatsoever. I'm so knee deep in personal taste and discovering music through critical reviews (general consensus counts) that "click this" doesn't affect me in the least. Ads run the web, and without them, whether you love or hate them, they help the pages stay up.

Most of us, through the power of the Web, have discovered a majority of our music in the past decade due to the Web. There's a percentage here where you see an opening band, or a percentage here where you see a band rep another band, but many of us pick up on music in a car, through visual media, and by crazed music loving friends -- the new St. Vincent is awesome!

I'm not sure what Jason means by "draw the line" or "best experience," but anyone willing to support the site deserves ad space. Now, I don't know if there will ever be an ad for Millionaires, but we'll just have to see about equal opportunity in the end.

Also, Jason himself is an advertisement tool. When he says, "Listen to this!" People tend to check it out. Once discovered, that's when your opinion weighs in.

My final word is this: the effect of discovering new music definitely lies in respect and close friendships. Hell, twenty billion Fall Out Boy fans can't be wrong, just not my taste. Maybe, as much as I am still in love with the new Animal Collective and Grizzly Bear records (the later more than the former), I'm still impartial about the new Dirty Projector record, even with other close friends' and critics' opinions.

The key point here is that I still got a copy from word of mouth, and not any traditional advertisement. I always think the former will win out in the end.

So with my word of mouth, I rec Keegan2387's blog...good shit in there, go check it out.
Tags: Advertisement, AP.net, Dirty Projectors
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Last Updated: 03/04/13 (367,106 Views)
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