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Getting Past the Industry to Love Music Again
|Late Night Thoughts: Rage Quit
|There are a handful of elements I do not like about this job. Being a sort of "judgement call" for an entire demographic of people (whoever that may or may not pertain to) is one of them. I don't hold myself on a pedestal by any means, and the best thing I can deliver onto whoever reads any of this is simply insight. That insight comes from living and breathing every minute of my life to some sort of aspect of music. It's the choices I make on my iPhone on the way to work at 7 a.m. and it's the song that gets randomly stuck in my head during my shift and it's the hours I stay up late reading articles, books and writing til 3 or 4 in the morning sometimes. It's the bands I heavily research and the talks among musical friends. So, if anything, yes, that makes me an authority on some sort of level. Yes, I feel very well educated in what I say. I feel so educated in fact, that sometimes I have to lower myself to the world around me. In working for a site that caters to a whole demographic of young mushy minds and those older elitist scum like myself, sometimes I loose it and go, "Really? No! Stop! I'm not going to let this cycle of bullshit run its course this time." On Friday, I lost it with this.|
To repeat myself, because I stand by what I said: "If there's more press about the drama of your band rather than the music it produces. Quit."
Now, some of you guys found that to be an ignorant statement. Some of you guys agreed with me. That's great, I haven't been attacked in some time (well, since SXSW anyway...) and since I was at work during most of the discussion dealing with a whole other breed of idiots, I was only able to rebuttal to an extent. Tonight, after giving some thought to the original quote, I'll open up some more about my feelings toward this situation, and one that isn't the first time in the last couple of years, well, as someone pointed out, since music's great pop stride, has gone on forever. With understanding that, you also have to understand a set of variables. To say every band doesn't have a bit of drama (even The Partridge Family had their tiffs) would be an understatement. As those cases of tabloid/PAGE SIX news reels throughout the blogging network these days, it seems to take precedent over a lot of the substantial news that SHOULD be covered. That's not only in music. The Daily Show thrives off exploiting the major news networks of too much glitter whored across their reputable titles as gatekeepers. What do we do? The public eats that shit up! You fuckers love drama! Take a look at this week's top stories. At least half of the top stories (more than half if you count The Offspring single thread) were drama induced. Most comments. Best memes. You guys know the drill.
The thing is, and especially after working for this site for close to three years now, the younger these bands are getting, the more I hear about their drama in the news feed than I actually hear about their music. Again, the statement wasn't directed specifically at He is We or their music (subjective to argue, but bland to my ears) - it's about how sometimes I log on in the afternoon and the feed looks like a fucking high school gossip page of "he said, she said" bullshit. (Limp Bizkit reference. Check.) Yes, I may have used the term "Disney bullshit" a bit loosely in my original argument, but if there weren't behind the scenes mechanisms working on a "press release" or "statements" that are now being refuted - then something is up. It's not about the music - it's about an image, and that's the biggest part of this job that I'm sick of. Jason wrote a pretty blunt statement the other day, and there's really not much more I can add to it, because it just about sums up my point.
Drama happens. We're all human. Some of my favorite bands have certainly been through the ringer and some of the biggest bands have made it to countdowns of insane rock and roll moments that I watch on Vh1 over and over again. But those larger bands also have staked some sort of stock in this business a long time ago. After some time and some well followed music, those bands' drama ousting never overshadowed their work. With all the praise that The Dangerous Summer get musically, even their biggest fans are sick of the bullshit. Their external perception, this rock star image, is beginning to overshadow who they are as musicians. It used to be, when a band had problems, they took some time and regrouped - or just called it a day and accepted their small spot in history to someone - whether it was big or small. There's always tomorrow. If you were a band that gave your all to music and that made a "genuine" or "substantial" impact to even a minority, there's always a chance to get back on the horse - I mean, every band ever is reuniting right now - maybe in ten years, we will turn another cycle out of side stage cult followings. Maybe a bunch of kids will pull out their neon t-shirts and find those MP3s that were taken off their iPod to make room for their new favorite band because you couldn't get your shit together, or were managed by people who couldn't be as honest as you wanted to be about a situation. Honestly, any time anything is dragged through the mud and taken out back to be shot - a lot of people suffer. I can say this because I've seen it, I've read about it and I can tell you that He is We's situation is not the first - but maybe it's a mark to head in the right direction.
There is a moment of clarity in everyone's life where they realize that they can be easily bought and sold on their weaknesses. The reasons for you hating Warped Tour are the same reasons the kids older than us hated it when kids my age were going. The thing is, it's getting worse. Every band used to have to bust ass to last almost a decade if not more - those bands made a mark with their music that resonates today, and they did it without trying to have an image (their own, not one given to them by the media). It's a mark that makes us stoked about these small one-off reunion shows and so on. A lot of those bands have the Internet to thank for that - but they were also around at a time when there was a benefit to being blogged about - now it seems that some have taken the phrase, "There's no such thing as bad press," a bit far. The cool blogs are running puff pieces - or some blogs are Tiger Beat reincarnated for the technical age. That's why I made the statement I made. That's why I stand by it. It's my job to make those kinds of statements. If you've ever watched any of the "Rage Quit" videos on YouTube, that's how I feel most days of the week. That's the kind of shit you guys seem to care about. You say you're punk rock, but you're being sold an image from someone who doesn't know shit about punk rock, doesn't know shit about three to four years of D.I.Y. and VFW Halls. When Panic! At the Disco recorded an album before they even played a show and got inked - it was an image and sound that has been bought and sold for at least five solid years now. It is a distinct bubblegum-pop underground, just packaged to a different demographic. Guess what, I'm calling these bands out on it. I'm calling their managers out on it. I'm calling their labels out on it. As good as the underground punk and hardcore scene is right now, that mentality will seep into the cracks. It has through every genre ever. It's just a matter of time before wafting shit and eating stale saltines that "sound pleasing" because you've just given up.
"Angry without a message or a meaning. When I got into punk and hardcore we were proper outcasts. We got into fights with the pretty boys that nowadays seem to be the bands. We were ugly and stupid and no girls liked us. They still donít. Now it seems like all the jocks and pretty boys got themselves some fresh Ink and everyone loves them...This is just another boyband. Maybe it is more appropriate to compare it with the 90s Hairmetal. Music that claimed some sort of metal stamp but was just supercommercial and substanceless music. Yeah, thatís what is happening. Music has no meaning, no substance. It just about haircuts and tattoes. We are living in horrible times." - Dennis Lyxzen (Refused, The International Noise Conspiracy)
|Tags: Late Night Thoughts, He is We, Music Industry, Marketing