Beyond the hype, The Dark Knight has proved to be just more than one of the best movies of the year (probably the top of many people's lists), but it has also proven to be a new gateway into viral marketing and the effects of using the Internet as a hype machine, and self-induced advertising.
I'll say it again and again, "The Dark Knight wouldn't have been as big if it were not for whysoserious.com."
Now, that statement can be contested. It probably was big because of the late passing of Heath Ledger. It probably was big in anticipation that Batman Begins was a revival of the franchise out of left field. As I found out in my marketing class, only one student raised her hand and knew what the hell whysoserious.com actually was!
But, there is no denying that beyond just music, the Internet is changing advertisement of all media, movies becoming the next big thing.
It's almost funny that many of the trailers I see in theaters, I've already seen a few times on the Web. The excitement of getting to see said trailers as a surprise is now lacking, but by releasing it to the Web, you are reaching a broader audience, one of which may have not gone to the movies that weekend.
Model change aside, I'm just as stoked as everyone else this coming Tuesday. In fact, I get out of my last final for the semester just in time to head to Best Buy.
Going along with the Internet theme, here are my top three favorite "Dark Knight" trailer spoofs: