Prior to their sold out headline show at the London Camden Roundhouse, Alter The Press! were fortunate enough to sit down with Alex Gaskarth of All Time Low for an in-depth interview.
Alex spoke to ATP about growing up in the UK, 'Nothing Personal' getting to #4 on the Billboard Chart, dealing with success, being given the 'Blink-182' tag, signing to Interscope Records, new material, building a moat around his house and more.
ATP: But in a rare instance you get the situation where, recently a girl paid to find out your home address, waited outside your house, took pictures of your dogs through your windows and even after that, knocked on your front door asking for a picture with you. Alex: That set me off a little bit. That, in my eyes, was crossing the line. I think what people forget, is that we are humans, and you forget that you wouldn't do that to just anyone. It's like, 'Why would you do that to one of us?' It definitely crossed the line, freaked me a little bit, but kids do foolish things. I think she learned from the mistake, based on the bashing that she got from her peers online. It's more of an eye-opening hint of what's to possibly come, if the band continues to grow and have the same kind of success. But again, you can't live your life behind walls. It's a risk, but it's not going to affect my life, I'm not going to live my life like a hermit.
Alter The Press! recently spoke with Nick Diener from The Swellers. Diener talked to us about the bands superb Fueled By Ramen debut, 'Ups and Downsizing', growing up in Flint, Michigan and the music scene there, the bands inspirations, their current US tour alongside platinum-selling group Paramore and more.
Alter The Press! were fortunate enough to sit down with guitarist and singer behind Alexisonfire and City and Colour whilst in the UK touring with Alexisonfireís latest release, ĎOld Crows/Young Cardinalsí.
Dallas spoke to ATP! about how he got into music, meeting fellow members of Alexisonfire, his acoustic side-project City and Colour, the new Alexisonfire EP due next year, the future and more.
Before going out 2 nights in a row and losing all motivation I had, I posted an interview I did with Chris Hansan of No Sleep Records.
I think Iíve said it before, but I kind of like doing interviews with people who work within the music indsutry, and are not just in a band. I like finding out their views and opinions, on certain issues and how they started in the industriy. That's probably the History student still in me. I like knowing how things start and came to be.
Anyway Chris talked about his background, the aims of No Sleep Records, his thoughts on illegal downloading, their distribution deal with RevDistribution and more.
ATP: What is your opinion on Brokencyde? A few bands have spoken out
against them recently. A: I get it. I understand why kids are so nuts for Brokencyde and it makes perfect sense. They know how to party and get the crowd excited. They deserve what they have right now. One thing they donít deserve is having all these jealous people in bands talking crap about them so constantly. It really irritates me to hear people gossip on tour about Brokencyde or any other band that is doing well right now. I started touring to get away from that gossip type of stuff. Frankly I think that whenever I catch other people talking shit, I feel like Iím back in high school again. I think itís even more immature that more respected bands are trying to get them kicked off tours. where is the love? we are all supposed to be on the same team here!
A few weeks back I was e-mailed from a University about doing an interview about Alter The Press! for their coursework. Here is the interview: What exactly does you job entail at ATP? I do quite a lot for AlterThePress!. My main tasks are help with posting news on a daily basis, as well as writing reviews and e-mail interviews. I also maintain our MySpace, Twitter, LastFM and Forum. In addition to this I design the layout and maintain the sub-sections of the website, like the album reviews and interviews page.
How did you get into review web based work? Was AlterThePress a brainchild of yours or did you get onboard after the initial concept had been formalised? I came onboard a few days after Jon Ableson started the site. I came across the site after he posted about it on Punktasticís forum. He asked for other writers. I had just written an album review of Farewellís ďIsnít This Supposed to Be Fun!?Ē on my own personal blog. I mentioned that and asked if heíd be interested in using it and then from there, I came involved in AlterThePress!
Do you write reviews yourself and is this something that you enjoy, and why? I had never written reviews much before I became involved. It had been something I had thought about doing but I had never got round to it. I do enjoy it though, even more so now, as with earlier reviews it would be stuff that I liked, but now we get asked or given records to review and most of the time itís music that Iíve not heard before, so my writing is not as bias as my earlier reviews were.
Also what genre of music do you specialise in regarding reviews? Our site mainly covers rock, hardcore, punk, pop-punk, emo and anything else in between. We also cover a bit of hip-hop, indie, dance, pop and electronic.
How long have you been writing reviews? (Not necessarily just with ATP - just in general) I have been writing reviews since last August, which was when ATP started but I had attempted to write one review before, for a website I tried to be a writer for, it wasnít that good.
What methods of promotion did you use initially to advertise your website? Are these the same methods you are using now?
Do you plan on expanding into different areas of the music industry? I guess we use pretty basic promotion, especially by using the internet. As I mentioned earlier we have a MySpace, a LastFM and a Twitter page, which is helpful for networking and for letting people know about our site. We also promote a little bit on a few music-based forums, as itís easy to say ďhey, we have a new interview with so-soĒ. Itís a quick way to get people interested in our site, as they might see something on a band they like or are interested in.
In addition to this I did 2 podcasts before Christmas, which I guess didnít promote our site much but I think it showed that weíre a site that are willing to add more depth. Iím following this up with a free downloadable compilation in April, which will hopefully interest a few more readers, as well as those in the industry such as bands, labels and PR people.
At the moment I donít think we have any plans to expand into other fields.
I was wondering your thoughts on getting viewers of the site to submit their own reviews? Would you see any potential problems with this? The submissions would be screened of course before being published of course. I think having viewers submitting their own reviews would build a sense of community. In addition to this, it would help writers improve their writing, as they would be given feedback from others. Iím not sure what problems could affect this, however people on the internet can be very mean and critical but if youíre encouraging your viewers to write, I canít see this being a problem.
As you said, there are so many webzines out there doing exactly what I would be proposing, are there any ways you could suggest that could make such a project stand out more? Yeah, itís hard to stand out from the crowd. Itís tricky not to do something that has been done before. I guess doing plenty of research beforehand would be useful. I think itís ideal to have a niche or a gimmick, something that is going to draw people in, something that is unlikely to be seen on another website, but finding what that something is, is hard.
I will be using online banners to promote the website as well as the usual promotional methods - posters etc. Do you think online advertising would be the way forward with a project like this? Yes I think so, as web-based promotion is quick, as people will see your banner or link and they can instantaneously be taken to your site. However the problem with the being a music webzine, is that you are just one of thousands of webzines. It can be quite a challenge to attract readers to your site, as there are other well-known and established sites. However if you enjoy writing, love music and enjoy doing what you do, it is worth carrying on. It is especially rewarding when a label or a band personally thank you for a good review or when you get told someone visits your site on a daily basis.
Today I posted 3 Ďarticlsí on AlterThePress
First was an interview with up and coming pop-rock band Hey Monday.
Then I posted a review and interview with a British band called Piano, who havnít had much success in their home country but have had success in Japan.