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Guilty Pleasure: Action Item
09/07/12 at 11:28 PM by Gregory Robson
Somewhere inside all of us is a soul that craves pop-music. That portion of each of us may come out only sporadically, rarely and in some cases, far too often. But it exists and it sits inside all of us. This slow evolution of dance-inspired pop music has slowly unraveled, resulting in an untamed monster, spawning the likes of Ke$ha, One Direction andCarly Rae Jepsen, to name but a few. Call them guilty pleasures, call them one-trick ponies, the bottom line is they sing songs with mega-hooks. And it is that pop-music loving soul that craves these mega-hooks.

Enter the latest guilty pleasure: Action Item.

These five Jersey upstarts craft a slab of pop-rock that many would call cookie-cutter, derivative or banal. Hell it may be all three of those things, but one thing is for certain, this energetic quintet churns out some serious hook-heavy ear candy. Seen last night in Orlando on the Owl City Midsummer Station tour, the group was well-heeled, slickly polished and even self-effacing. Though they performed with the skill of a band many years their senior, they never let go of their youthful spirit. Their bubbly brightness married well their sun-drenched anthems and helped anchor a set that was both eye-opening and attention-grabbing. Touring in support of a self-financed documentary, Action Item are currently working on the finishing stages of an album due out later this fall. Working with a team of A-list producers, the band is drawing on their experiences opening up for the likes of Hot Chelle Rae, Justin Bieber, Selena Gomez and We the Kings, to name a few.

Snicker all you want, guilty pleasures lie inside us all, and there's a good chance that this time next year, a song by Action Item will bear that very title. You have been warned.
Tags: action item, owl city
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