I've been working on my BEGINNER'S student portfolio site. This is by no means final and many of the things up there already have changes scheduled to be made. But this is kinda where my head's at in terms of things I would like future employers to see. There should be much more to add, to change, to whatever. But this is something for now. Boom. I'm proud? Yes?
As the title suggests, it took me 9 hours today to finish my advertising portfolio. 24 ads, 8 haikus, one resume and one ad-vice section.
It's a hefty book. And to be honest, I am kinda proud of it. Sure, there are some clunkers - what was I thinking with this Dr. Scholl's campaign? - but far and away, these are decent to good. I did a count, and I am only wholly unhappy with the way 5 ads came out. And I can see room for improvement on others, which will be done next semester when I have more time. But yeah, it's so good to have this done. I really do feel like I've accomplished something extraordinary under the circumstances. The WaMu hand campaign, the Food Lovin' mayo campaign, the suicide prevention campaign. Those are good. Those will move on. Other campaigns, aforementioned Dr. Scholl's, Sennheiser, these will likely be completely retooled or forgotten forever.
But most importantly, I see progress when I look at my work. I got better. I got smarter. I got briefer. At the beginning, I was sure that if I razzle-dazzled with words then I would have a hit. Not so. It's about so much more than that. It's about using your words so carefully that you almost use none. It's about integrating picture and text. It's about everything working together instead of fighting for space. Copywriting is much more than I thought it was. There must be a reason for every single word, punctuation, thought. There must be a "why."
And I am excited to move on from this. I am excited to see what my next campaign looks like. I am excited to continue creating.
So for my end of the semester ad portfolio, we have to "introduce" each campaign in an interesting way. This could be anything, and I've been thinking about my options.
First, a choose your own ADventure. - This would consist of a narrative about me and my semester's struggles and triumphs. Rather than going from one to the next, the story changes depending on the reader and how they want it to go. Might be hard to do this with only 8 different choices, but it could be funny.
Second, haiku's based on my selling points. For example
The love between food (5 syllables)
And mayo is very strong (7 syllables)
Hellman's loves the most (5 syllables)
Third, something with hand-drawn stick figures
Fourth, spawned off the haiku idea: a wise man once said a good strategy should be articulated in 3 words or less. Example, for Washington Mutual, Your Money's Safe
Fifth, and it's fifth because it's impossible with the time restraints, a comic book. But how cool would that be?
Right now I'm leaning towards the haiku's, as they show some sort of understanding of the english language and they can be kind of funny.