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Getting Past the Industry to Love Music Again
|Creative Takes on New Technologies
|I was an audiophile for Halloween. Needless to say, I kept hearing, "Are you a DJ?"|
My costume consisted of a black undershirt with a record player and notes in white fabric marker on the front and FREE CANDY GET IN THE VAN on the back. I thought it was clever. Get it?
Anyway, while searching the local thrift stores for some old school large headphones, I came across a rack of used CDs. They exist at just about every thrift store, but this one was special.
See, they had a few hit records. 98 Degrees' And Rising; Techno Dance Party Vol. 4; and Red Hot Chilli Peppers' Californication-- just not what you're thinking of.
See, the Californication album was a burned CD. In fact, there was a well hand drawn art display that came along with the slender case and CD-R. So at least someone put some imagination into it, and that may be the reason the thrift store took that CD, and another creative hand-made copy of Jane's Addictions Ritual De Lo Habitual.
Only hours later, I arrived home to a package from Temporary Residence. My copy of the Envy/Thursday split was in. Upon unfolding-- YES! UNFOLDING!-- the record's jacket, it was a moment that almost brought a tear to my eye.
It was at this moment, that the idea of the death of the physical medium (for which I always fear) was intensely alive. From the jacket's brittle art to the center holder for the CD, to the record's case that had both the lyrics in English and Japanese.
The record was solid 180 as well. Just an added bonus.
But the awkward thrift store find questions whether there are 1) more across this fine land or 2) the process that is yet to come.
A thrift store is a thrift store though. To me, it's a business step up from a garage sale. Now, by saying that, I'm not saying that either of those are bad. In fact, my marketing professor goes to garage sales all the time and calls it "antiquing."
But what if this kind of behavior steps up to stores like FYE, where there's a grand selection of used records. What if we start paying $2 for a mix record.
No wait...follow this....
What if a mix CD catches our eyes. The hand written label grabs our attention. we shell out the two bones, and find more gems then we bargained for. What if then, we go out and buy the full CD of an artist whose song was on that mix record, or go to a concert that's coming through town and buy a shirt which turns attention onto five other people who take the band's name to Google and get turned on to their music.
All because of one fine crafted mixed CD-R.
IPO-Act or not, discovering new music has broaden into other outlets. Not only will Thursday fans be excited when they get this release, but it will also open them up to Envy. Whether you understand them lyrically or not, A Dead Sinking Story is one album that should not be missed.
Maybe someone might find it at a thrift store, on eBay or even at a local garage sale one day. I would just hope, burned or not, someone picks it up.
Like Charlie says, the mail never stops, it just keeps coming. With new technology...neither does the opportunity to discover new music.
|Tags: Marketing, Thrift Stores, Intellectual Property