MTV has been hiring quite a few heavy hitters
over the past few months, including some veterans from Grantland, with an apparent goal to take on Vice and other big music news publications.
MTV will lean on its news division, once a vital source of pop culture and political journalism for young audiences, to prop up a network that has suffered significant losses in viewers. News, on TV and online, is a first step in new MTV President Sean Atkinsís rebuilding efforts, which are critical to reversing Viacomís declining stock price and advertising sales, Chief Executive Officer Philippe Dauman said on an earnings call this week. Freshening the entertainment programming will take longer.