AdWeek has published an article
all about the Nihilist Arby's Twitter account -- run by Brendan Kelly of The Lawrence Arms
Twitter is such a great medium, but it's misunderstood, generationally," he explained. "It's like an awesome newspaper where everyone can customize what they get by following certain entities, whether they want comedy, politics or naked chicks. But then you have these dumb corporations that just don't get it, you know? And fast-food brands unbelievably perpetuate the most terrible of ideas."