he gets plenty of attention whether he fucks up or not. he's been a polarizing figure on the internet for awhile now, and whether you like him or not (i don't) that means attention, and attention in this business means dollars.
unfortunately in this media climate first seems to be the most important thing and this guy knows it, so much that he's willing to come off as an insensitive, moronic douchebag in the process.
another product of media in our time, is that things blow over almost instantly. his employers know that. if this happens in 1995 the media firestorm would have built gradually (as opposed to instantaneously) and forced a much different outcome.