Everyone keeps saying that Rise is finally turning around, but that's not right at all. Rise understands appealing to the audience. "Crabcore" became extremely popular and so they signed a shit ton of bands and capitalized on it. Now, pop-punk is surging, and so they are making the transition to what people are into. Rise literally rises with the music trends. Rise may be the smartest label out there. |
Pop-punk isn't really surging, there are a few larger bands, but mostly its still smaller audiences. Very few pop-punk bands have blown up as quickly as the scenecore bands they usually sign, and none of the Rise pop-punk bands have seen a huge increase in fan bases. They're probably less ahead of the curve and more just signing bands they like and hoping to promote them well while they're a hot label. I don't expect Daytrader to be a huge break out band, or pop-punk to gain an enormous following next year, but they're going to release some quality music for sure.