03:22 PM on 10/13/11
Everyone keeps saying that Rise is finally turning around, but that's not right at all. Rise understands appealing to the audience. "Crabcore" became extremely popular and so they signed a shit ton of bands and capitalized on it. Now, pop-punk is surging, and so they are making the transition to what people are into. Rise literally rises with the music trends. Rise may be the smartest label out there.