02:00 PM on 10/14/11
If your point is that Attack Attack was the band that launched a thousand ripoffs, then yes, I understand it entirely.
Rise, however, is a label that takes in a majority of its income from those ripoffs. People aren't "switching back to pop-punk," otherwise, the world would never have heard of That's Outrageous!, Abandon All Ships, or Woe, Is Me, all of which released debuts sometime within the last 18 months.
Now, look at the year in pop-punk. New Found Glory, blink-182, Mayday Parade, All Time Low, and multiple others I have neither the time nor the patience to list have all released albums, the majority of which (can't really call the ATL album great) have been successes. Rise isn't going back to its roots, it's stocking up.
It's a scene label. It always has been, it always will be. Whatever's popular, Rise will market it. It's why "crabcore" succeeded, and it's why they're going for all these pop-punk bands now.
I don't really think you get it. Dude who owns raise has made a lot of money putting out scenie records. He loves punk music so now he's putting out punk records. It's the circle of life. All labels have bands that make money and they have bands that get records put out because they love them and they don't make as much money. Rise is not exactly signing black holes - Man Overboard, Transit, AL4W, blah blah - these bands will sell albums. But it's just the circle of life when you talk about cash flow and revenue, and they have the resources to help these bands do bigger things. Just look at Transit's website and their campaign for this album compared to the last album. It's obvious that Rise has got the resources to make things happen. They just handled three releases in a three-week span like nothing.