Their recent "scenecore" signings haven't even been doing well (who gives a shit about Secrets?). That genre isn't even bringing in as much popularity anymore. Now it's all about being into pop-punk like The Wonder Years and such. At this moment they can do very well for themselves with signings like these.
Also I don't love those bands, I barely even like them. But they're infinitely better than what Rise used to sign.
Pretty sure Dream on, Dreamer, Like Moths to Flames, Woe is me, Of Mice and Men and Attack Attack are going to sell more records than any of these signings.
Lets face it. How many people are actually going to buy the Cheap Girls album? I actually think Rise will LOSE money on that album.
Also, judging by Social Networking sites, more people care about Secrets than Make Do and Mend. Take note.