Perhaps Jason wanted to emphasize the fact that the album and film are going to be released publicly for free. Showbread was brought up in the discussion surrounding the validity of Kickstarter in The Classic Crime thread. A band using Kickstarter to fund an album for free sorta changes the game compared to other Kickstarter campaigns.
Also, completely unrelated, did you know that the film adaptation of Blue Like Jazz was funded through Kickstarter? Wild.