Completely agreed. I love their albums and have for quite a long time. Gemini has grown on me a little bit since it came out.
But their videos... their videos almost always suck and it's always due to the concept behind it. The last video I think I actually liked was "Big Bang" and even that was kind of a weird concept. The rest of them like this one or The Recluse just make no fucking sense at all.
I thought Mama had some decent videos come from it. From The Hips turned out a pretty quirky, cute, little video for example. This video however felt like Art is Hard part 2.
That being said, I still like this one better than their last one for This House Alive.