Interesting point ... and definitely well argued. I think that's the band everyone pegged as it happening with ... like the running joke has now become with each album release/cycle: is it now?
Honestly, "Weightless" was a terrible first single for the mainstream push. In my opinion, "Damned If I Do Ya" or "Break Your Little Heart" seemed much more mainstream friendly. Regardless, these guys are one-trick ponies to me. They've shown very little growth in their music and lyrics, and it'll be interesting to see if they can offer up something fresh and worthwhile after the terrible Dirty Work.
I'd argue that Something Corporate should have been bigger than Jack's.
However, from a shitty human being marketer perspective,his leukemia should have been played up a lot more to get Jack's more exposure. The story behind Everything in Transit is as compelling as the music.
As sad as it is, it's completely true. I would say it would've been much better to play up this aspect for The Glass Passenger
, which focused more on his battle with leukemia. Aside from the music itself, there was so much more to fuel the publicity with the Dear Jack documentary, Dear Jack Foundation, and Andrew's story itself. Pair it with an emotionally-charged single like "Swim" or "The Resolution," and you have the soundtrack to a remarkable story that hits home with a lot of people. It may seem like a shitty marketing ploy, but it really could've been a truly moving and inspirational story for many.