Thats weird that it is not promoted well there. In Chicago there are flyers and posters everywhere. They even had a huge tent at Warped. This event may just work better running like Lollapolooza where its just in Chicago.
i remember seeing a flyer at the GK tour back in april and havent heard a thing outside of AP since. I dont know why it wasnt hyped up more.. its not as good of a lineup as Chicago's. but its not AWFUL. I think Philly's too busy being all stoked about that Jay-Z concert festival thing.