Flo Rida - Wild Ones
Record Label: Poe Boy / Atlantic
Release Date: July 3, 2012
Flo Rida, the undisputed king of the ringtone generation, follows up his poor selling album Only One Flo (Part 1) with his fourth studio album Wild Ones, hoping that the success of his singles will one day carry over to his album sales. The odd thing about Flo Rida is that his singles sell really well. He's had eight top 10 singles in the past five years (selling over 22m), but none of his albums have sold more than 500k. When it comes to his singles ("Wild Ones", "Good Feeling"), he has a knack for finding the right producers who combine catchy melodies with hot guest spots to dominate the US radio airways. But, looking at each album as a whole, the remaining songs really fall short.
Wild Ones isn't going to win any awards, but for a Flo Rida album, it is one of his best. Almost every song could be released as a single (As of right now, 5 singles have been released). The production is top notch with synth heavy tracks from Dr. Luke, Jim Jonsin, and RedFood of LMFAO. The Etta James sample on "Good Feeling" taken from Avicii's "Levels" is a feel-good track, but suffers greatly from overexposure. Flo Rida's lyrics are pretty laughable many times during this album "Can you blow my whistle, baby?" is one of his poetic gems on the track "Whistle". "I Cry" is a decent dance cut, using a sample from the Bingo Players for the hook. He's a one trick pony with a knack for writing catchy but ultimately forgettable songs that dominate radio for a month or two and then move aside for the next hottest track.
Wild Ones has only one purpose and that is to get you riled up to party. It's a short album with not a whole lot of substance. But, as he's shown in recent years, Flo Rida only needs about 3 minutes of your time to get you hooked. I've got a good feeling he won't be disappearing from your radio for quite a while.