Taio Cruz - TY.O
Record Label: Island
Release Date: December 2, 2011 (Germany) / TBA (US and UK)
Taio Cruz is a British dance-pop artist who rocketed up the US charts in 2010 with his breakout hit "Dynamite". Teaming up with hotshot producer Dr. Luke once again, Cruz returns with catchy pop gems and memorable hooks on his third full-length album TY.O.
The first single "Hangover" is a typical party song with guest vocals from Flo Rida. It has laughable lyrics and one of the weaker songs on TY.O. Flo Rida's part is typical of his style, which begs the question "Does every Flo Rida spot sound the same? Answer: Yes.
The dance hit "There She Goes" produced by RedOne (of Lady Gaga fame) features driving four on the floor beats and a punchy bassline throughout the song, heavily influenced by the European dance sound. The guest spot by Pitbull isn't as bad as his normal spots, so overall the experience in the song is a good one. The dance influences continue on the track "Make It Last Forever". Taio Cruz's trademark "Oh-oh-oh" vocal hook appears once again (appearing a total of three times in four successive tracks). It makes it hard to differentiate the songs from one another as the melodies tend to run together.
"World In Our Hands" is a diamond on the rough cut, a mid tempo dance song with a great trance-y synth chorus with gang vocals on the hook. The lyrical content of this song is surprisingly deep and upbeat. It's a great sing-a-long song that fits right in the club scene.
TY.O continues the success that Cruz first experienced with "Break Your Heart" and "Dynamite", being one of the first solo male artists to bring the European dance sound to the masses of the United States and beyond. Cruz is more than capable to hold his own as a solo artist and really doesn't need guest spots to make a catchy song. Although his album has yet to see a stateside release, it will surely be a hit considering US radio is dominated by dance-pop hits. He says he named his latest album TY.O so people would stop mispronouncing his name. No need to worry, Taio. We know who you are now.