what does it signify? without the s it's not a word? im not sure. it bothers me. i liked the last record enough when i went through a random scene sing/scream phase earlier this year, but i guess won't be trying this one.
It's just for branding purposes - there's likely some ridiculous "meaning" floating around the web somewhere. Kinda genius for branding, just like OM&M's &. Plus, this way kids can get [s] tattooed on themselves!