He got that idea from Walt Disney and their marketing plan of only selling a specific DVD title for a limited time until they lock it back up in the Disney vault!
Did Max actually say this, or are you just comparing two similar business plans?
Oh man....I seriously would consider spending at least 1k maybe even more for my own personally written Mark Hoppus song with a phone call from Mark. I'm bet about 1000 other people would too....
This seems like something Tom would have done with AVA and Modlife. It just seems so time consuming, but with an arsenal of basic chord progressions and the ability to slap on a melody, any musician could do it (create a song shop) if they wanted, right?