Well at first it was influenced pretty equally by skating culture and hardcore and punk scenes in the SF bay area and was sort of a reaction to the preppy/bro-y sort of fashion I saw at my university. Now I'd say it's influenced by punk values, local scenes, and indie aesthetic. I originally started the company because a potential employer for a catering job asked me to take my nose ring out and I was like pffft I'll do my own thang.
If you wanna hear a specific example, the deerhead shirt came about from seeing a Balance and Composure shirt I really liked (I think it had a fox head on it) and I basically tried to figure out what elements I liked about it and see how I could make that my own.
Thanks for being curious--I take it as a pretty big compliment. Spread the word on the comp if you dig it!