Today The Plot In You released a song marketed as an attack on their labelmate Austin Carlile. We've also seen "dis tracks" from Attack Attack, Issues, etc. and they seem to generate a good amount of publicity, along with band splits that create equally profitable bands (Of Mice & Men, Issues, etc.)
I'm starting to think that most of this is fake in the same vein as publicity beef in rap music. If nothing else I believe that the label encourages bands and members to squabble with each other, and I wouldn't at all be surprised if it was mostly total fiction invented by the label, and the bands are just putting on a show. I'd bet money that Beartooth (Caleb Shomo's new band following Attack Attack!) will sign to Rise and start raking in even more money, while Attack Attack! continues to be popular. They split up their bands behind the scenes, the fans latch on to the tabloid-esque stories, and the label immediately has another band that's equally as successful and profitable.
Does this sound like a dumb conspiracy theory or could all the diva-style fighting that goes on with these metalcore bands really be faked by the label?
1. you are right in the fact it may be fake.. but its NOT for money, its for laughs..