I mean, it depends a lot on the label. I'm not too disappointed if a Red Scare or P&P release doesn't come with the download card because I get that they are small labels and are doing their best to get just by. Also if it came out more than 3 years ago, I give it a pass. But if you have an established label and are releasing a new record on vinyl, you have almost no excuse for not including a card.
Yeah, I definitely give smaller labels a break, but sometimes they do better than the major labels. When I buy a $20 Green Day record and it doesn't come with a download, it's kind of odd.