Everything is done. We made the products and this is how they're being sold. They're for sale via the Pledge campaign as his pre-order. We're a record label and that's what we do! Did you notice how there is no "goal" that needs to be hit? That's because everything is already finished and ready to be sent out upon release date.
When you start a label and run a smooth seamless pre-order campaign with great customer support all on your own, please send me a link and I'll pre-order so you can show us how it's done. :)