As a graphic designer I can't not be inspired by El Jefe Designs. When I was going to college and studying graphic design I would reference his work in my Design 2 class whenever we had to pick a design we liked and had to explain which elements of design they used in it. This one wasn't out when I was in that class, let alone in college or else I would have chosen it to demonstrate it's use of elements and design principles.
With the couple on the left and the text on the right it balances out the poster for symmetry purposes. Also the small use of red in the girl's dress is enough to make the design unified without the red being the most important part of the piece.
Thirdly, the use of typography in this poster is my absolute favorite. I love when type lines up cleanly on baselines and the fact that he has it upside down as well is one of the original
parts and best
parts of this piece in my opinion.
My favorite parts of the piece:
• Balance of the couple vs. the text
• Texture in building ledge
• Pattern and repetitiveness of the people on the sidewalk
• The contrast of "near" vs. "far"
• The direction in "stability" vs "movement"
• Use of color
• The scale of the couple to the people down below on the street level.