how would the people hating on it have never heard of it but the people who like it would have? they would have to market it somehow to get it to the ears of people, so no.
I didn't say that the people who like it would have heard it. It would probably been more like a Coasta situation with their slight connection to Brand New, if you can even call it that. Gradually, people would have been made aware that Brian was in a new band and would have checked it out that way, but in this scenario, the fanboys wouldn't have gotten all pissed because their lofty expectations wouldn't have been there. The campaign created a polarizing effect.