A documentary has been made for the whole Shone viral campaign featuring members of AP.net. You can watch the first part of the documentary in the replies.
Best viral marketing campaign in a while. I'm not sure how I feel about the album yet but aside from the music the marketing was done in such an awesome and unique way.
If this was more of a case study, I'd be really, really interested. pretty sure someone at POZ is working on an extensive analysis, which I'm stoked to see.