Made me appreciate the art more.

Damn, some people have mad talent.

One of the best albums of last year, with some of the best album artwork I've seen in a while. Can't wait to watch this.

This is really really excellent. I always valued the high amount of detail in the cover but never really considered of the painstaking process behind designing it. The glasswork shown in the last half is stunning. JM would be wise to make it a centerpiece in his home

Wow that was amazing. Great album and great craftsmanship.

I loved seeing all that went into the album artwork. I wish we could see John's reaction to the other pieces as well!

As someone in the graphic design field an just a font an graphic design junky. This video was down right amazing.

So awesome

I feel like this album was overlooked by the Grammy people this year.

jesus christ that was awesome

This was amazing to watch, loved it!

Just watched this the other day. Brilliant.

I'm a graphic designer (or at least I'm trying to be one), and I just started doing artwork/album covers for independent bands in my area (you can check out some that I've already finished here), so that's something I'm always paying attention to. The artwork for Born & Raised always amazed me because I always thought it was SO complex. Thanks for sharing this video, because I can appreciate it even more now. It's nice to remember how this process has to be carefuly planned from scratch, so you can deliver something unique in the end. I hope someday I can be part of something like this.