i get what you mean, but i think that look is just more common these days.
i'd take a couple more tattooed guys over another short haired guy in speedo-style trunks ala miz, orton, cody (#pushcody), del rio, axel, cesaro, jericho, sheamus, dibiase, hhh, barrett, etc etc.
but i like corey graves so maybe i'm biased.
See I like Graves too, and I do like that whole look. I think different looks do help people stand out, while its not tattoos, part of the reason D-Bry has gotten over is because he has a wildly differently look to everybody else due to the beard. Same with the shield and their whole get up and it'll be the same with the Wyatt family.
Hopefully I'm wrong and fans don't just see him as a Punk 2.0. Though if they do, maybe that wont even be a bad thing.