I agree – but for Dave Hause, I don't. I think he'll appeal to everyone who likes The Gaslight Anthem, which is to say, plenty of people well outside the reach of the sites in our little part of the world. The people who read a site/mag like Esquire are those middle-aged dudes you see at TGA shows who look like they just got out of work from their office job – because they did. Hause could have massive appeal to the fans of "working-man's rock" or whatever.
Plus, the advantage of doing a premiere on Esquire is that sites like AbsolutePunk still post about it and the community still sees it. So you can't really lose.