I think part of the reason this album fails so badly is because it is 2013, and Eminem is still spouting out the same homophobic shit that made douche bags like him over 10 years ago. With rappers like ASAP and Kanye trying to change people's minds who still have backwards views of things, Eminem comes out looking like a jackass trying to take cheap shots.
He seems to be going after the "oh wow, this guy is such a badass he doesn't give a fuck about anything or what anyone thinks of him." It kind of reminds me of the description of popular culture in the movie God Bless America. He probably should start to care, because stuff like this is making people think less of him.
While i understand this, why do people give OF a pass on the homophobic shit in their music just because they have Frank Ocean? I find that just as hard to work through..