|This article from The Hollywood Reporter on the rise of lyric videos is great reading.|
And the content can be monetized, thanks to YouTube's ad revenue sharing program. "Revenue for an All Time Low band video with 30 million views is not especially significant," says Harrison ($150,000, according to one expert). "But if you have 1,000 or more pieces of content on your channel, those monthly revenue sums for each video start to really multiply." One source estimates a major label like Warner Bros. Records, whose YouTube channel boasts 1.2 billion views and includes lyric-only and traditional clips by such artists as Green Day and Linkin Park, stands to earn $25 million a year from video views.