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12:31 PM on 04/09/14 
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Jason Tate
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Portland, OR
Male - 31 Years Old
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A place to talk about Facebook / tech / etc.
04:12 PM on 04/09/14 
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Jason Tate
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Portland, OR
Male - 31 Years Old
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Facebook Is Forcing All Users To Download Messenger By Ripping Chat Out Of Its Main Apps
Facebook is taking its standalone app strategy to an extreme new level today. It's starting to notify users they'll no longer have the option to send and receive messages in Facebook for iOS and Android …


I don't see this going well.
04:12 PM on 04/11/14 
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Jason Tate
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Portland, OR
Male - 31 Years Old
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How about the shitty update to their main app today? Holy shit is it awful.
What'd they do? I use Paper exclusively now.
02:39 PM on 04/17/14 
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Jason Tate
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Portland, OR
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https://www.facebook.com/paper

iOS app
03:34 PM on 04/17/14 
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Jason Tate
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Portland, OR
Male - 31 Years Old
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Meh? It's probably one of the top 5 best designed apps on the platform ...
12:27 AM on 04/20/14 
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Jason Tate
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Portland, OR
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I don't understand how a multiple billion dollar company like facebook can justify releasing Paper only on iOS, only an iPhone optimized version, and only in the US. Kinda baffling.
Really? Makes total sense for that product and team.
04:16 PM on 04/21/14 
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Jason Tate
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Portland, OR
Male - 31 Years Old
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How does it make sense for a company to purposely limit their market like that?

Why does it make more sense for Paper to be iOS-only than any other app produced by Facebook??

A few reasons:

First it's rolled out as basically a way to test new ways to interact with the product. It's not meant to be the main app at the moment, it's meant for a small subset of users. Second, it's being developed by Mike Matas -- longtime Apple developer (and former Apple employee) -- and using techniques and interactions that only work fluidly on iOS. The animations and UX stuff they are doing can only be done reliably on iOS. Third, the (unstated) goal appears to be to appeal to a subset of Facebook users that really value design and that experience -- by and large those users are iOS users. It's another part of the reason most apps do go iOS first: it's a better platform to develop for and the users are better users. They use apps more, they value the design and process more, and they equate to "better" users. If you're looking to experiment via your Creative Labs department with with a new paradigm for browsing your product -- developing for a platform with less fragmentation and an engaged userbase makes the most sense. The experimentation allows you to A-B test new features and a new experience without alienating your entire customer base. If only a small % end up using it every single day -- but they're using it because it brings them joy and value when the other app did not (I fall into that category, I use Paper far more cause I really like it -- and I avoided Facebook on mobile before) -- that's a net win. You have engaged and delighted a group you weren't before.

And lastly ... with an experimental release, it makes sense to go small and then expand:

1) The launch is US only
2) The launch is on iPhone only
3) The launch is on iOS 7 only

They went small on purpose to best optimize the experience.

(More from the developers themselves.)



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